International Concrete Repair Institute
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ICRI MARKETING
& ADVERTISING

CONCRETE REPAIR BULLETIN

Editorial Calendar 2009

Rates / Specifications

Bonus Distributions

Press Releases / Articles

Insertion Order Form (PDF)

REQUEST CRB MEDIA KIT

CONCRETE REPAIR BULLETIN EDITORIAL CALENDAR

DISCOUNTS

All-Six Discount

Advertise in all six issues of 2009 and receive 5% off the gross adjusted rate.

Member Discount

ICRI members receive 25% off all insertion order rates.

Supporting Member Discount

ICRI Supporting Member companies receive an additional 10% discount,
after the member discount.

Agency

Agencies take 15% of the gross adjusted rate.

2009 INSERTION ORDER RATES

Full Color Rates

Ad Size

Single

3X

6X

Inside Front Cover

$5030

$4925

$4765

Inside Back Cover

$4810

$4715

$4590

Outside Back Cover

$5485

$5365

$5175

Two-Page Spread

$9200

$8940

$8670

Full Page

$4410

$4310

$4175

2/3 Horizontal/Vertical

$3180

$3125

$3070

1/2 Island

$2690

$2590

$2500

1/2 Horizontal/Vertical

$2450

$2355

$2240

1/3 Horizontal/Vertical/Square

$1770

$1645

$1555

1/4 Vertical

$1460

$1410

$1355

1/6 Horizontal/Vertical

$1065

$1030

$980

1/8 Vertical

$760

$740

$680

Black and White Rates

Ad Size

Single

3X

6X

Inside Front Cover

$4000

$3925

$3825

Inside Back Cover

$3880

$3760

$3645

Outside Back Cover

$4355

$4290

$4100

Full Page

$3530

$3415

$3300

2/3 Horizontal/Vertical

$2560

$2475

$2415

1/2 Island

$2235

$2155

$2095

1/2 Horizontal/Vertical

$2075

$1955

$1880

1/3 Horizontal/Vertical/Square

$1470

$135

$1290

1/4 Vertical

$1235

$1175

$1120

1/6 Horizontal/Vertical

$890

$825

$800

1/8 Vertical

$645

$615

$575

Market Place

$500

$475

$450

Additional Color Rates (Added to B/W Rates)

Ad Size

Standard

Matched

Full Page

$600

$720

2/3 Horizontal/Vertical

$400

$480

1/2 Horizontal/Vertical/Island

$300

$360

1/3 Horizontal/Vertical/Square

$200

$240

1/6 Horizontal/Vertical

$150

$180

1/8 Vertical

$100

$120

MECHANICAL SPECIFICATIONS

Trim Size

8.125 in. x 10.875 in.
Keep live matter at least 0.25 in. from trim.

Ad Sizes

Space Unit

Width x Depth (inches)

Full page (no bleeds)

7 x 10

Full page with 1/8 in. bleed

8.375 x 11.125

2/3 vertical/horizontal

(v) 4.562 x 10 — (h) 7 x 7.375

1/2 island

4.562 x 7.375

1/2 vertical/horizontal

(v) 3.375 x 10 — (h) 7 x 4.875

1/3 vertical/horizontal

(v) 2.187 x 10 — (h) 7 x 2.375

1/3 square

4.562 x 4.875

1/4 vertical

3.375 x 4.875

1/6 vertical/horizontal

(v) 2.187 x 4.875 — (h) 4.562 x 2.375

1/8 vertical

2.187 x 2.375

Market Place

3.625 x 2.25

Proofs

A laser proof or blue line must accompany black/white ads. Composite color proof
preferred for color ads.

DIGITAL DATA

Platform

All files are converted to PC format for printing.

File Formats

Illustrator, Photoshop, InDesign, as well as high-res press-ready PDFs.

Quality of ads submitted in other formats cannot be guaranteed.

Image Resolution

300 dpi saved in TIFF or EPS format. High-res, press-ready PDF files are also acceptable.

Media Accepted

ZIP disk or CD.
An FTP site is available for sending larger files.
Do not use any compression scheme on the graphics (JPEG, LZW).

Instructions

Color images should be saved in CMYK format. Include all placed images on disk.

Do not embed images in the file. Do not trap files. If necessary, this will be done by our printer.

In eps files, all fonts must be converted to outlines, and in tif files, type should be rasterized. If
converting to outlines or rasterizing is not possible, all fonts used must be supplied on disk.

Ads files not conforming to these standards must be submitted ahead of time, as extra time
will be needed to process such nonconforming ads.
 
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